This is us

“Look within. The secret is inside you.”
— Rumi

At Ananya The Label, we embark on a journey to uncover the soul—both within ourselves and in the world around us. This journey is one of discovery, redefinition, and connection, where every creation is a reflection of consciousness. We draw inspiration from the ever-changing vitality of life: the skies that shift with the winds, the rivers that carve paths through rock, the plants that grow towards light, and the rocks that hold stories of ages past. These animate and inanimate elements, conscious and alive in their own ways, infuse our creations with depth and meaning.

   Gender Fluid, One-Size Silhouettes

Our designs celebrate the fluidity of existence, embracing shapes that transcend boundaries and inspire individuality. Each piece is crafted to fit and flatter all, regardless of gender or size, inviting everyone to express themselves authentically.

 

  The Capsule Wardrobe

We champion the idea of a curated wardrobe—a thoughtful collection of versatile pieces that, when styled creatively, can adapt to any occasion. With Ananya The Label, every garment is a building block for timeless elegance and practicality.

 

  Block Print Artistry

Every block print motif is a tribute to our philosophy, drawing inspiration from nature's endless patterns and the shared consciousness of all beings. Designed in-house and printed after garment stitching, these motifs embody the soul of slow, deliberate craftsmanship.

 

  Sustainable Craftsmanship

True to our roots, we remain unwavering in our commitment to sustainability. Our collections feature plant-based and handloom fabrics, honoring traditional craftsmanship while envisioning a mindful and sustainable future.

 

Through our clothing, we invite you to experience the art of slow living, where garments transcend functionality and become vessels of meaning.

Ananya The Label is more than a brand; it’s a story of connection—to ourselves, to nature, and to the rhythms of the world around us.


Core Values


 

Eye : Mindfulness and awareness in design and practice.

Heart : Kind interactions with the community.

ATL Logo : Responsible consumption.

Plant : Love and respect for nature.



white shirt hanging on a tree

  

Fabric Portfolio

At ATL, we want to redefine sustainable fashion by introducing textiles that plant based
Building a portfolio in fabrics that includes :

  • Hemp
  • Hemp Lyocell 
  • Vegan Silk
  • Kala Cotton
  • Recycled cotton
  • Organic cotton 

and this keeps growing with each collection along with our own expanding knowledge and resources. We want to build a brand that celebrates age old techniques of handwoven fabric along with future of environmentally responsible textiles.