At Ananya - The Label, creating while in harmony with the planet, and sustainable living communities forms one of the core values for the brand. It is essential to us that apart from providing maximum value to you, we don't harm the environment.
For our collections, these are the fabrics that we have used so far, but we hope to add more gradually, to create an array of fabrics, that look and feel premium, and are completely natural.
1. HEMP
Reasons we chose hemp :
1. Durable and stronger
Hemp is considered to be one of the strongest natural plant fibers on the market for making fabrics. It is four times more durable than other natural fibers and therefore, can withstand more pressure and tension. Therefore, it will be ideal for anyone looking to make bags and pouches that need to carry and transport heavy materials.
2. Longer-lasting
On the topic of being resistant to mold, hemp fibers are considered to be much longer-lasting than other natural fibers. Seeing as the fibers are strong and durable, they are less easy to damage and rip apart, which will mean that whatever you make with the hemp fabric, will last you a long time.
3. All-natural
Hemp is derived from the Cannabis plant, which is a naturally grown plant. It contains a legal amount of THC, a very minimal amount of 0.3% or less. If you are someone who likes to use natural materials, then hemp is a great answer.
4. Highly absorbent and breathable
Hemp materials are great at absorbing moisture, which makes them a great material if you want to make something breathable. It is a great option for clothing as will feel as close to cotton as you can imagine after being processed.
6. Doesn’t smell
Due to the hemp fabric being more breathable and easily absorbent, it is less likely to smell. Therefore, it is a great option for making clothes as the material won’t cling onto dirt or sweat and end up smelling after a few hours of wearing it.
7. Sustainable and renewable
Thanks to the Cannabis plant being natural and easy to harvest, hemp fabric is extremely sustainable. Hemp can be grown in many countries across the world. Anywhere with the right heat and humidity can produce hemp. The botanical grows fast and around three times a year in the right climate, which means that a lot of hemp fabric can be made to replace non-renewable options.
8. Anti-microbial
Manufacturers have found that hemp has secondary metabolites, which regulate and deter bacteria so that the fabric maintains its condition and safety. With bacteria rates increasing, it is a good idea to use fabrics that offer anti-bacterial and anti-microbial properties to maintain your health and safety.
9. Minimal environmental damage
Due to the easy and simple processing of hemp into the fabric, there is minimal damage to the environment when making rope, clothes, and more. From cultivation to creating products, there is little manual labor needed to make hemp fabric, which makes it a better option for the health of the environment.
Recycled cotton can be generally defined as converting cotton fabric into cotton fiber that can be reused in textile products. Recycled cotton is also commonly referred to as regenerated cotton, reclaimed cotton, or shoddy. Recycled content includes recycled raw material, as well as used, reconditioned, and re-manufactured components.
Apart from having all the qualities, of cotton fabric, these add on to the benefit of recycled cotton.
Reasons we chose recycled cotton :
1.Divert waste from landfills : The process of recycling can divert many products from landfills. According to the Council for Textile Recycling, annual textile waste is estimated to equal 25 billion pounds.
2.Saves energy and resources : The amount of energy, water, and dye use is reduced from using a product that has already been processed. The savings are achieved by offsetting the production of new materials. Since recycled cotton yarns most commonly are sourced from pre-consumer textile scraps that are sorted by color, the yarns are already dyed.
3.Offsets your carbon : The CO2 and fossil fuel emission savings can be partially offset by using existing materials. However, the collection, processing, and shipping of cotton scraps or clothing can reduce or neutralize some of these savings.
